“Florida Man Jailed for Golf Cart DUI at
Parents’ Retirement Home”
“Florida Man Survives Lightning Strike,
Spider, Snake Bites”
“Florida Man Claims Wife
Was Kidnapped by Holograms”
“Florida Man Arrested For Smoking Pot In Hospital Maternity Ward”
Busy guy, that Florida Man. Seems like you can’t turn around in our home state without finding him stabbing someone with a squirrel, getting a “YOLO” tattoo across his forehead or burning down a fast food restaurant for any number of perceived transgressions. In reality, Florida Man is an amalgamation of headlines that defy belief, unless of course you live in Florida. Maybe it’s the radioactive water, maybe it’s the 9 months of 90 degree plus heat, maybe it’s the miles of uncharted swamps that only guys named Joe-John can navigate. Whatever it is, our beloved state is home to some of the most interesting headlines in the world. A clever Twitter user began compiling all the most Florida-worthy headlines in 2013 and attributing them to “the world’s worst superhero, Florida Man“.
What better style of beer to celebrate our unintentional official state animal than a Double IPA? Big in flavor, bold in bitterness and with an ABV wallop that can’t be ignored, our Florida Man Double IPA has been brewed and adjusted several times to find just the right recipe worthy of our beleaguered hero. The final recipe includes six different hops sourced from all over the world. A healthy dose of Simcoe hops adds significant spice and texture while hops with tropical notes like Azacca and Pacific Jade are featured prominently. A hop bill this hefty requires body and sweetness to bring it into balance, and Florida Man‘s malt character handles the job as easily as a gator handles a distracted handler’s finger.
Though we’ve released Florida Man
in 22 oz. bottles in the past, this go-around we opted for 12 oz. cans. Beyond the litany of benefits that aluminum cans offer (recyclability and more stable beer among them), we wanted to put this beer in a container that Florida men
and women could bring to a gator farm, an arena football tailgate or any other Florida Man
Look for four pack cans coming soon to stores throughout Florida, but make sure you grab them as soon as you see them; Florida Man will be gone quicker than you can say “malicious arson”.